Penny Bowring has an enviable reputation as a specialist in brand and creative strategy and is principal of Fix Branding. She headed the prestigious branding firm Emery Vincent Design for 17 years, working extensively in Australia and Asia. In 2003 she established her own business Fix Branding. Penny was responsible for the long-term management of brands for companies of the calibre of Macquarie Bank, UTS and the City of Sydney. Penny works with a breadth of companies to develop, manage and implement creative and brand strategy.